Powered by Big Hit Creative
Effective Date: 03-26-2026
Big Hit Creative Group, LLC (“Big Hit Creative,” “we,” “our,” or “us”) provides ConnectXL™, a communication and automation platform supporting voice, SMS, chat, lead capture, call routing, and AI-assisted interactions.
This Privacy Policy explains how we collect, use, process, and protect information in connection with ConnectXL™ and related services.
By using ConnectXL™, you agree to this Privacy Policy.
1. Scope of This Policy
This Privacy Policy applies to:
Website visitors
Demo and trial participants
Client organizations and administrators
Individuals interacting with ConnectXL™ (including callers, message recipients, and users)
Support and communication recipients
2. Information We Collect
2.1 Information You Provide
Name, email, phone number
Organization, job title, department
Inquiry, appointment, or service request details
2.2 Automatically Collected Information
Call metadata (date, time, duration, caller ID)
Device and browser information
IP address and general location data
Website and form interaction data
SMS, chat, and communication logs
2.3 Voice and Communication Data
Call recordings (where legally permitted)
AI-generated transcripts and summaries
Call routing data and interaction outcomes
Responses to automated prompts or workflows
3. Sensitive Information
ConnectXL™ is not intended to collect or store sensitive personal information such as:
Social Security numbers
Financial account or payment card data
Full medical or health records
Detailed academic records
If such data is transmitted, it is done at the Client’s discretion and responsibility.
Enhanced compliance configurations (e.g., HIPAA-ready environments) may be available under separate agreement.
4. Data Ownership & Roles
Client organizations retain ownership of their data, including contacts, communications, and CRM records
Clients act as the Data Controller
Big Hit Creative acts as the Data Processor
We process data solely to provide services.
We do not sell personal data.
5. How We Use Information
We use collected data to:
Operate and deliver platform functionality
Route communications and automate workflows
Generate reports, transcripts, and summaries
Improve system performance and AI accuracy
Provide support and troubleshooting
Monitor compliance and proper platform usage
6. Messaging & Communication Responsibility
ConnectXL™ provides tools for SMS, email, voice, and automated communication.
We do not initiate communications on behalf of clients
Clients control all messaging activity
Clients are solely responsible for obtaining consent and complying with applicable laws, including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act
We do not sell or share SMS opt-in data.
7. Third-Party Providers
We rely on third-party providers to deliver services, including but not limited to:
GoHighLevel – CRM and workflow management
Twilio – voice, SMS, and call routing
IBM WatsonX – AI governance and processing
OpenAI – language processing
RingCentral – voice routing and transfers
Zapier – integrations
These providers act as sub-processors.
We do not control and are not responsible for:
Third-party outages or failures
Data breaches caused by third parties
Third-party data handling practices
8. Data Retention
Data is retained only as necessary to provide services or meet legal requirements:
Call recordings: typically 30–180 days (configurable)
Transcripts: typically 60–90 days
CRM data: while account remains active
Demo or inquiry data: up to 24 months
We do not guarantee data retention after account termination.
9. Legal & Regulatory Support
ConnectXL™ is designed to support compliance considerations including:
GDPR / UK GDPR
CCPA / CPRA
FERPA (education privacy)
HIPAA-ready configurations (where contractually agreed)
Clients are responsible for ensuring their own compliance.
10. User Rights
Depending on jurisdiction, individuals may have rights to:
Access their data
Request corrections or deletion
Request data export
Restrict certain processing
Requests may be submitted to: [email protected]
11. Data Security
We implement reasonable administrative, technical, and physical safeguards, including:
Encryption in transit and at rest
Secure access controls
Platform monitoring and logging
However:
No system is completely secure, and we do not guarantee the security of data.
12. Limitation of Responsibility
ConnectXL™ is a technology platform.
It does not replace human decision-making
It does not provide legal, financial, or medical advice
It does not control how clients use data or communications
Clients are solely responsible for their use of the platform.
13. Updates to This Policy
We may update this Privacy Policy at any time.
Continued use of ConnectXL™ constitutes acceptance of updates.
14. Contact Information
Big Hit Creative Group, LLC
Garland, Texas 75043
Email: [email protected]
Website: www.bighitcreative.com